Question 1

What is Google Ads management (and what do you actually do)?

Accepted Answer

Google Ads management is us planning, building, and improving your campaigns so your budget brings in the right leads or sales, not random clicks. That includes account structure, keywords and search terms, ad copy testing, audience targeting, bidding and budgets, conversion tracking checks, and ongoing optimisation.

Question 2

What’s included in your Google Ads management service?

Accepted Answer

Typically: strategy and setup (or restructure), keyword and search term work, ad copy creation and testing, landing page recommendations, conversion tracking support, ongoing optimisation, and reporting. We focus on what drives results, not busywork.

Question 3

How much does Google Ads management cost?

Accepted Answer

It depends on your ad spend, the complexity of your account, and what you’re trying to achieve (leads vs ecommerce). We’ll recommend a package based on your goals and the level of work required, with clear scope so you know what you’re paying for.

Question 4

How much should I spend on Google Ads each month?

Accepted Answer

Your ideal budget depends on competition, location, margins, and how valuable each lead or sale is to you. We’ll help you choose a starting budget that’s big enough to generate useful data, then scale what works once performance is proven.

Question 5

How quickly will I see results from Google Ads?

Accepted Answer

You can often see clicks and enquiries quickly, but strong performance usually takes a few weeks of data and testing. The early phase is about learning what converts, then refining and scaling once we’ve got reliable signals.

Question 6

Can you manage my existing Google Ads account or take over from another agency?

Accepted Answer

Yes. We can take over an existing account, audit what’s going on, fix tracking and structure issues, cut wasted spend, and build a clear optimisation plan. If you’re starting from scratch, we’ll build it properly from day one.

Question 7

Do I keep ownership of my Google Ads account?

Accepted Answer

Always. Your Google Ads account stays yours. We work via manager access, so you’re never locked out, tied in, or relying on someone else to “own” your data.

Question 8

How do you track conversions properly (GA4 / Tag Manager)?

Accepted Answer

We make sure the right actions are tracked, like form submissions, calls, purchases, bookings, or key page views. This usually involves GA4 and/or Google Tag Manager, plus checks to avoid duplicated or missing conversions. Clean tracking means better optimisation and more reliable reporting.

Question 9

What reporting do I get, and how often?

Accepted Answer

You’ll get clear reporting that explains what we did, what changed, what it achieved, and what we’re doing next. No pointless graphs. Just the numbers that matter, in plain English. Reporting frequency depends on your package, but we’ll agree it upfront.

Question 10

Do you run Performance Max, Shopping, or remarketing campaigns?

Accepted Answer

Yes, where it makes sense. We can run Search, Performance Max, Shopping (for ecommerce), YouTube/Display, and remarketing. The right mix depends on your goals, your budget, and how people buy from you.

Question 11

Is there a minimum contract term?

Accepted Answer

We keep things straightforward. If you’re weighing up flexibility vs giving campaigns enough time to learn and improve, we’ll recommend a sensible minimum that allows proper testing and optimisation without locking you into something that doesn’t fit.

Question 12

Is Google Ads worth it for my business?

Accepted Answer

It can be, because it puts you in front of people actively searching for what you do. The key is targeting the right intent, tracking conversions accurately, and making sure your landing pages convert. If any of those are off, Ads can feel expensive fast, so we’ll be honest about what needs fixing.

Google Ads

134%+

81%+

732%+

£10M+

Ready to Level Up Your Google Ads?

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Google Ads Q&A